I use Alis Anisimova in English and Елизавета Анисимова in Russian; Элис is the name used in my introduction. These are the same author and developer.
How I got here
Programming has pulled me since childhood: at 16 I took a programming course. Later I studied nuclear physics and trained as an executive assistant, and in the end took my degree in software engineering. I launched my first website, for myself, in 2017, and have been building websites for clients since 2019.
I have been into marketing since I was young. I led marketing at a full-cycle agency and have delivered more than 30 projects in very different niches, from travel and beauty to construction and car parts. I took on different niches on purpose, to build experience. That experience taught me to connect the website with the product and the buying process.
I taught myself web design because nobody could give me what I wanted. My work is on Behance.
Why manufacturing
In 2024 I moved into manufacturing because the problems there are hard, and I like hard problems. Products are chosen by specification, application and price calculation, and buyers compare offers for weeks. The website has to answer their questions before they call a sales manager.
My work includes websites for MIROTEC, Mirozdanie, Belagra, Zavod PPS, NeonMos and OO Dental. You can open each of them in Projects.
What a project can include
- Research into how your product is bought and what competitors show.
- Website structure, copy, design and development.
- Technical SEO and analytics.
- Custom CMS, CRM integration and workflow automation.
- Social media and other channels styled to match the website.
- Instructions and access, so your team can carry on without me.
Education
- Software engineerUniversity degree
- Programmer and system administratorSTEP IT Academy
- VK Ads specialistVK
- Yandex Direct specialist, advanced levelYandex
- Display advertising specialistYandex
- Capstone Project: Digital Marketing and Growth HackingIBM
- Google Digital Marketing & E-commerceGoogle
- Business and Marketing StrategiesUniversity of London
- AI SEO: Generative Engine OptimizationSkillUp
Languages
Russian and Belarusian are my native languages; my English and Spanish are at a working level. I have delivered projects for Belarus, Russia, Spain and Argentina.
Experience
- 2024 — now
MIROTEC Global
Senior digital marketing specialist at a food-processing equipment manufacturer. I build mirotec.by, belmirotec.ru and mirotecglobal.com myself, link the catalogues to SEO, analytics and enquiry handling, and set up AI tools and automation for the team.
- 2023 — 2024
Deep Digital Group
Head of Marketing & Growth at a full-cycle agency. Positioning, launch plans and website specs for B2B and B2C clients, including projects for Spain and Argentina. I hired specialists and ran the teams.
- 2020 — 2022
Webdesignlis
More than 20 websites and launches for travel, beauty, construction, renovation and car-parts businesses: strategy, structure, design, SEO and launch plans.
- 2019 — now
My own products
Alongside client work I build my own tools: SEO Spy, Sales and two Figma plugins. At Viliar I took an AR app from research to the App Store and won the first order before launch.
- 2015 — 2019
Social media, video and AR
B2C marketing and social media, then AR experiences for brands including Rosneft and Bellakt. In 2017 I launched my first website, for myself.